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Yithethe MaAfrika - Our Company

Yithethe maAfrika is derived from the language of the local Xhosa people, meaning "tell it, Africans". The company builds on the success and credibility of Yithethe Communications, formed in 1999 by Traci Mackie - journalist, columnist and former newspaper editor.
Yithethe Communications re-registered as a proprietary limited company in 2006 and re-structured accordingly to include Nomawethu Mhlaba as partner. It also expanded by increasing its staff complement and service offering.
Yithethe maAfrika is an experienced, professional and success-driven small business based in Port Elizabeth and has strategic associates throughout South Africa.
We pride ourselves on keeping up to date with current socio-economic policies and aligning our products, campaigns and concepts with national and provincial brand awareness strategies.

Our Purpose

For too long the Eastern Cape has been regarded as "South Africa's best kept secret" – it is Yithethe maAfrika's purpose to reveal it! Our purpose is to produce and distribute world-class communication and promotional products and manage projects that authentically package and promote the Eastern Cape. This will:

  • improve the image of the Eastern Cape;
  • empower its communicators and leaders;
  • boost the morale of the people of the Eastern Cape;
  • provide important information about the province;
  • contribute to economic development by attracting investment and tourism;
  • highlight our diverse and pristine environment.

Yithethe maAfrika also offers communication and media services to private and public sector clients. Yithethe maAfrika aligns its products and services in support of Brand South Africa and is a member of the Proudly South African campaign. Because we carry the Proudly South African logo, you can be assured that our products and services are of the highest quality, socially responsible and support the local economy.

Yithethe MaAfrika's Awards

2008 Africagrowth Institute SMME Awards: Services Sector Runner Up
2006 Business Women's Association's Regional Entrepreneur
2006 Enablis FNB Business Plan Competition – Tourism Business Expansion
2005 Award from Eastern Cape Premier for contribution and dedication to the province